TOC # 97: Merry Christmas, friend!

(Nov 1, 2022) 4 Things To Consider If You Want To Send The Best Personalized Client Gifts

Merry Christmas!!! 🎄🎅🏼🎁

Well, at least, it is in my world—November 1 is always the start of the Christmas season for me, much to everyone in my life's dismay.

(Except Wesley's godfather, Kevin. Can always count on him to agree with me. His wife, Hannah—my best friend—is a Scrooge. And so are you, if you rain on my Christmas joy-filled parade today.)

The second Halloween is over, it's officially Christmastime to me: Spotify playlist on, decorations up, tree lit, presents ready to be wrapped…

And, actually, that's what I've come here to chat with you about today—because while it might be too early for ~some people~ to think about Christmas, it's never too early to talk about how to send your clients + customers the best gifts, whatever the occasion may be. 🥳

4 Things To Consider If You Want To Send The Best Personalized Client Gifts

As a service-based business owner, my clients are my top priority. I’m so grateful for all of their support—from hiring me to write their copy, to telling their friends about me, to posting about me on their Instagram story. 

These people are the only reason I’m able to support myself and my family, and I love to show them my appreciation after our project, on their birthdays, and around the holiday season.

So, naturally, because I only live near one or two of my clients, the best way to do that is by sending them a nice, thoughtful gift.

(Or by writing them a really nice review, but my love language is gifts, and it’s Christmastime—or, like I said, in my world it is, at least—so, naturally, we're talking presents today.)

#1 - Read through your questionnaire and see if they mentioned anything specific that they love. 

This one’s for my fellow service providers that send questionnaires, of course. Go back and check if anything they noted on their questionnaire could make for a good gift, and send that!

(Here's my hack, that you can feel free to steal from me—on my questionnaire, I ask “If you had to choose something other than cake to have for your birthday, what would it be? And, P.S., when IS your birthday?” as a sly way of having them tell me exactly what they'd love to receive and when to send it.)

#2 - Stalk them on social to get to know them better. 

Head to their Instagram and watch their stories / scroll through their highlights to see if they’ve mentioned anything specific that they either love or wish they had. 

If nothing comes up, sift through their posts to get a feel for what they’re like on a more personal level, to find clues about what they might like.

#3 - Think about their location and the time of year. 

Sending a thank-you gift but don’t know what to get? Think about where they live, and what’s fun to do during the time you’re sending the gift. 

If they’re from Montreal and you know they spend their winters at their cottage in Mont Tremblant, it could be nice to send them some slippers and a good book with a note that wishes them a good vacation up North. You get the picture!

#4 - Go into it with gifts on the brain. 

If you know you’re planning to send your client a thank-you or holiday gift at the end of your time together, go into it with “what do they love, what can I buy for them them that they’ll actually like?” in mind. If they mention something they’re interested in, write it down and save that info for later!

Want more tips about how much to spend, when to send, and gifting etiquette? Click the button below to read the full post!

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Hi, I’m Sara Noel—website copywriter and marketing mentor for creatives, copywriters, and all-around cool people. Thanks for reading this edition of the Tuesday Table of Contents! If you like my content and you want even more BTL in your life, here are a few ways you can connect with me:

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