TOC #211: INs, ICKs, and (no more) boys
(January 7, 2025) The 2025 Prologue
Can I just tell you how blissfully offline I've been for the last few weeks?!
I cannot remember a time where I've EVERRR been able to rest, guilt free, like I just did last week.
And coming back to work is………. a big ask of me right now!
So, we're easing in.
…and we're also easing into this newsletter, kicking things off with my annual Prologue, before jumping into my *real* content starting next week.
(And trust: you do NOT want to miss that story.)
(It's one that I constantly relive in my nightmares.)
It doesn’t feel this way right now, but 2025 is going to be my best year yet.
And saying that makes me nervous.
Despite going through many heartbreaking moments, 2024 was actually my best year EVER business-wise. I finally hit a massive goal I’d been striving to reach for years.
And now, I have even bigger plans, and I’M KINDA SCARED OF THEM.
I won’t lie to you, I’ve had to do a lot of ~inner work~ to accept that, yeah, everything that’s meant for me is already mine, and that it IS possible to live in abundance. Good things don’t run out.
There is no “other shoe” dropping on me.
(I’ve had enough fucking shoes dropped on me in the last 5 years, okay? Go drop your crusty ass shoes on someone else. I need a good year, pls.)
So, while I don’t have any fun and fuzzy new year energy coursing through me, I *do* have determination.
I’m ready to feel better, be even more intentional about how I spend my time, and accomplish things I don’t yet know are even possible for me.
The 2025 Prologue
What’s IN For 2025
Using Shortcuts to make your apps prettier on your home screen
Tracking books on Fable
Substack, but not for everyone
Podcasting
“Instagram hours” (mine are 8am – 8pm, and I’m only allowed 1h per day on days that I’m not posting something)
Learning how to draw
Collecting things
Pulling back the curtain
Creative hobbies that don’t involve screens or monetization
Tracking your time on Toggl
Turning boring moments into bomb stories
Touching grass
Following the founders of the brands you love
Siri reminders up the ass
Outdoor walks, no matter the temperature
What’s An ICK For 2025
Copycats
Shiny object syndrome
Trying to do too many things at once
Telling people what they can and can’t do
Spending money without thinking it through first
Negative self talk
Ignoring what you know is right, just because it’s hard
Still using GoDaddy or Wix
Not telling people how you really feel
Too much screen time
Taking the easy way out
Boys, as a concept
Trying to be a digital planning person when you’re just not a digital planning person
What I'm EXCITED About In 2025
Continuing to teach cute little mini workshops (here's the first one of the year!)
Watching Wesley grow into a real tiny human !!!!!
Experiencing growth on Substack
Being in my friend's wedding
Being a gym rat
Being a cool mom who volunteers at everything
Hosting a coastal retreat for my biz besties
Reading more books than last year
Paying someone to landscape my front yard all nice n cute (I want to have so many dahlias that people stop in front of my lawn in awe)
Using my parents for their Cape house
Seeing my Site Series® SPRINT students launch their websites
My podcast finally launching !!!!!
Speaking of that last one — a few full-length episodes will be out next week for you to binge, but the trailer's ready now for a lil sneak preview!
Bookmarked by BTL
6 Ways To Learn From Me In 2025
6 Impactful Days To Add To Your Calendar This Year To Increase Productivity & Creativity (Hopefully)
How I Plan To Make $1,000,000 in 363 Days
SIDE NOTE… I'm teaching an Email Marketing Workshop next month!
If one of your 2025 goals is on this list 👇
→ Get more email susbcribers
→ Write better newsletters
→ Start emailing my list more
→ Get more downloads of my freebie
→ Make money with email marketing
→ Send a weekly newsletter every week
→ Write better stories
→ Figure out how to create newsletter content ideas that don't suck
→ Decrease unsubscribes from my email list
…then you simply MUSTTTT COME to my full-day, in-depth email marketing workshop, where I'm teaching you all of that and more!
On February 5th, I'm hosting a fun, interactive email marketing workshop all about how to grow your email list, get more aligned subscribers, and write creative, engaging weekly newsletters (without wanting to rip your hair out, that don't take you forever).
You're gonna love it.
It'll be a small group of us, spending the day together, talking about all things email, and it's perfect for you if you know you want to get better at email marketing but ALSO know you need a real person's help & feedback (as opposed to a self-paced course or stringing together some random tips you save from blogs or social posts).
P.S. COPYWRITERS — my group mentorship program officially starts enrolling next week! 👀 snag your spot while there are still spaces available!
If we haven’t had the chance to *virtually* meet yet, hi! I’m Sara Noel—website copywriter and marketing mentor for creatives, copywriters, and all-around cool people. If you like my content and you want even more BTL in your life, here are a few ways you can connect with me:
Subscribe to my newsletter! I send one marketing tip, once a week - and, according to my subscribers, it's "the best marketing newsletter on the Internet" and "the only reason to wake up on Tuesday mornings." So... yeah. You'll love 'er. 😏 Click here to subscribe!
Check out my services. I write website copy, sales pages, email sequences, blog posts, and brand messaging guides for entrepreneurs of all kinds! Maybe you’re my next favorite client.
Read my blog. It’s home to everything from copywriting tips, to marketing education, to freelance advice, to portfolio-worthy projects… if you like this post, you’ll love the blog. Here’s a quick roundup of my most popular posts.
Sign up for my email marketing course. Learn how to grow your email list full of loyal, ready-to-buy readers with this self-paced course teaching you how to write the best lead magnets, opt-in copy, welcome sequences, and newsletters.
Enlist me as your mentor. I have an entire in-depth blog post about my one-on-one consulting process for new and aspiring copywriters, if you’re interested in having a big-sis-style mentor to help you grow your freelance copywriting business & get results.
To get in touch with me directly, send me a DM or email sara@betweenthelinescopy.com. Have a great day!