TOC #208: That one annoying cousin's Christmas letter
(December 17, 2024) Mini year in review & the BTL Stocking Stuffers sale
A Holly, Jolly Year with the Between The Lines Family
Dear friends and family,
Season’s greetings from the Lines household! What a year it’s been for us over here! Full of big changes, exciting milestones, and, of course, the usual chaos that makes our family, well, ours.
Let’s kick things off with me (Mom), because as you know, I’m the one keeping this ship afloat, buying the snacks, and sending the long Christmas cards.
(You didn’t think this Christmas-loving yapper would miss the chance to write one of those awkwardly braggy holiday letters, like the kind you get from your distant cousin who somehow works a trip to Cabo into every paragraph, did you?)
It was a big year for me, as you may know.
I hit my lofty revenue goal that I've been trying to reach since 2022 (more money talk here), semi-accidentally bought a house (!!!), and somehow managed to keep all my other plates spinning.
Between running the business, keeping a feral child alive, and occasionally remembering to drink water, I’ve kept busy.
But, hey, what’s a mom if not chronically overcommitted, right?
Of course, the real stars of the show this year have been the kids.
This year, hundreds of my children learned all about email marketing, website copywriting, and how to run a copywriting business, and I must say: every single one of them has an exciting, impressive accomplishment to share.
Between price raises, services revamps, new websites launching, email lists thriving, lead magnets created, red flag clients respectfully dealt with, sales pages launched, copy edited, newsletters successfully planned and executed, and businesses thriving… THE KIDS ARE KILLING IT!
I'd love nothing more than to brag about every single one of them, but I don't pick favorites.
What I WILL brag about instead, though, is the newest addition to the Lines family:
So far, she has helped 25 new students learn how to DIY their website copy (without crying), and I could not possibly be more proud of her. ❤️
She's hoping to help NINE more students learn how to write the best website copy everrrr by the end of this year, so if you've been needing support in the web copy dept — she's your girl.
(You can use code “MILLIONAIRE” for $100 off until the end of the year!)
And coming in just a few weeks, the Lines family will welcoming the Point of the Story podcast into the world.
She’s loud, a little messy, and has a tendency to interrupt herself mid-sentence (sound familiar?), but we love her just the same.
Her first few episodes will be about how to get a fucking grip, the Flodesk vs. Substack debate (and why only some people need Substack), 30 things Mom's learned by 30, squirrel tips for business, how to make $1,000,000, and more. Make sure you're following along so you can see when the first ep drops.
And let’s not forget the family outings!
From hosting live workshops about launch emails, to all nighters writing website copy, to a biz bestie girls' trip, to bringing Sprint into the world for the first time, safe to say we’ve had our fair share of adventures!
Yes, the year included the occasional meltdown (from both Mom and kids), but we’re stronger for it.
Looking back, 2024 was a whirlwind of high highs, low lows, and unfortunately no trips to Cabo like Cousin Ginnie.
Thank you for being part of our journey, whether you were cheering us on from the sidelines, sending words of encouragement, or simply saving our newsletters to the “read later” folder in your inbox.
Here’s to an even bigger, brighter 2025. May your holidays be filled with joy, rest, and just enough chaos to keep it interesting.
With love,
The Lines Family
P.S. Pretend like this painful letter was written in size 8 font with shitty-quality pictures in the middle, folded up inside an envelope with a Christmas card touting a very forced JC Penney-esque family photoshoot.
NO ONE'S GETTING COAL ON MY WATCH, BABY!
This holiday season, I’m stuffing your marketing stockings with *only* the good stuff — no socks, no stale candy canes, no golden coins, just the resources you need to grow your business (without breaking the bank).
For $30 or less, you can grab some of my favorite marketing tools, templates, and trainings—perfect for planning content like a pro, writing scroll-stopping website copy, or finally polishing that sales page you’ve been putting off.
There’s a little something for everyone — nice list, naughty list, and in between.
These stocking stuffers are perfect for…
🎁 Budget-friendly business upgrades 🎁 End-of-year productivity boosts 🎁 Simple copy + marketing solutions to get you unstuck 🎁 Treating yourself (because you deserve it)
Video Tutorial: How to Write Your Subscribe Page ($29)
Stop losing subscribers before they even hit “sign up.” This video tutorial walks you through crafting a subscribe page that actually converts — without sounding pushy, cheesy, or salesy. Learn exactly what to say (and what to leave out) to get the right people excited to join your list.
52 Newsletter Storytelling Prompts ($24)
Never stare at a blank screen on newsletter day again. With one prompt for every week of the year, this guide gives you ideas that spark stories, share expertise, and keep your subscribers engaged (and opening your emails).
How to Deal with Copycats Email Template & Guide ($18)
Y'all already know how I feel about the copycats. It happens to me on the regular.
When someone borrows your work, it can feel personal. This email template and guide help you address it professionally — whether it’s a direct confrontation, a subtle nudge, or letting it slide while protecting your energy.
Full Client Project Tracker in Notion ($25)
Organize your client projects like the pro you are. This tracker helps you keep tabs on who you’ve worked with, what you delivered, and even when to follow up for testimonials or referrals. (Because you deserve to get paid AND stay remembered!)
I just made my intern go in and retroactively add every single client I've ever worked with (it took him 100 years lmao) but now I am SO HAPPYYYY I have them all in one place so I can refer back to the list, easily find contact info, keep the testimonials with the clients, add their URLs, keep track of who to follow up with… there's a zillion reasons why I love it.
AND it's simple.
60 Personality Qs Questionnaire ($18)
Whether you’re diving into your brand or helping a client uncover theirs, these 60 personality-packed questions help define a voice, tone, and story that stands out. Think of it as personality therapy — but for copy.
(I'm legit to go fill out all 60 just for fun while I'm writing my own website copy next week. They really get the flow goin! Plus, great content ideas.)
Website Copy Questionnaire ($30)
Writing a website? Start with this questionnaire to nail down exactly what you (or your client) want to say. This is the exact questionnaire I share with my Success Story students, and is very close to the real questionnaire I use for my clients!
(Mine is spiced up & customized for each client, so this one is the perfect starting point for you to do the same — it has allll the necessary stuff, for you to simply add a few things that represent YOUR brand in your questionnaire!)
Sales Page Copywriting Template in Notion ($30)
The fastest way to a polished, high-converting sales page? This easy-to-use Notion template. It’s formatted in the best-selling wireframe I always start with to write a sales page for every offer — no matter what I'm selling.
AI Prompts for Blogging & Making the Robots Sound Like You ($15)
AI can help, but those robots are nothingggg without direction. These blogging prompts teach you how to guide the bots so they write your way — personality, quirks, and all. (Because no one likes soulless AI content, anyway.)
In this guide, you'll get 60+ prompts for blogging, plus an in-depth “how to” for infusing your own voice into ChatGPT blogs, and how to train the robots on your voice, and how to help them edit your copy.
30+ Services Page Headline Formulas and Examples ($18)
No more boring services page headline allowed! Not when this page is sooo important for conversion!
This collection of headline formulas and examples is your shortcut to headlines that grab attention, convey value, and show your ideal clients why you’re the perfect fit.
In this Notion dash, you'll find keyword-focused headlines, direct headlines, and benefit-focused headlines, AND in-depth walkthroughs of these formulas in action from 7 BTL client projects & why they work.
(This one's a sneak preview of one of the zillion bonus resources inside my website copywriting course, by the way. Nosy girls, stand up.)
OR SNAG THEM ALLLL FOR ONLY $160!
Save $37 when you buy the whole stocking!
Get every product in my stocking stuffer sale for a fraction of their original price. You'll save $37 by buying the whole stocking!
*ahem* That’s 9 sick ass tools + resources for copywriters, service providers, and creative business owners — packed with value, wrapped up in one bundle.
Fill your entire stocking here →
SIDE NOTE… Have you subscribed to Millionaire Moment yet?!
ICYMI: I’m becoming a millionaire in 2025.
(Hopefully!)
I started this brand new newsletter, The Millionaire Moment, to chronicle the entire thing, and show you ALL of the tea — real numbers and all! — about the exact strategies I’m using to make $1M next year.
The responses on the first edition of the newsletter literallyyyy MADE MY WEEK! I was so focused on writing it that I didn't even think about people responding, let alone LOVING ITTTT!
Here's what they said 👇
If we haven’t had the chance to *virtually* meet yet, hi! I’m Sara Noel—website copywriter and marketing mentor for creatives, copywriters, and all-around cool people. If you like my content and you want even more BTL in your life, here are a few ways you can connect with me:
Subscribe to my newsletter! I send one marketing tip, once a week - and, according to my subscribers, it's "the best marketing newsletter on the Internet" and "the only reason to wake up on Tuesday mornings." So... yeah. You'll love 'er. 😏 Click here to subscribe!
Check out my services. I write website copy, sales pages, email sequences, blog posts, and brand messaging guides for entrepreneurs of all kinds! Maybe you’re my next favorite client.
Read my blog. It’s home to everything from copywriting tips, to marketing education, to freelance advice, to portfolio-worthy projects… if you like this post, you’ll love the blog. Here’s a quick roundup of my most popular posts.
Sign up for my email marketing course. Learn how to grow your email list full of loyal, ready-to-buy readers with this self-paced course teaching you how to write the best lead magnets, opt-in copy, welcome sequences, and newsletters.
Enlist me as your mentor. I have an entire in-depth blog post about my one-on-one consulting process for new and aspiring copywriters, if you’re interested in having a big-sis-style mentor to help you grow your freelance copywriting business & get results.
To get in touch with me directly, send me a DM or email sara@betweenthelinescopy.com. Have a great day!