TOC #152: How I'd market my business from scratch
(November 21, 2023) What I'd do if I had to start over and market my business from scratch online
Time travel with me for a sec, would you?
Let’s rewind half a decade, and pretend like we’re sitting down on Cold Storage Beach, setting up our chairs in the sand, ready to sit and chat for a few hours while the waves roll out.
(You’re my best friend in this scenario, by the way.)
“I know, you’re right,” I laugh, agreeing that it’s funny I’ve chosen to become a freelance copywriter, even though I have degrees in 3.5 other subjects that have nothing to do with marketing.
We start talking about how college degrees are sort of irrelevant anyway, and I laugh again, thinking about how I literally have a formal education in Philosophy for no reason (other than I thought it would make for a good foundation in my nonexistent law career).
“I literally spent tens of thousands of dollars to learn how to read between the lines,” I say.
& then it hits me:
Between The Lines. That’s good.
And, so, Between The Lines Copywriting is born.
…but now I have to figure out how the fuck to market myself on the Internet and actually get clients.
How I’d Market My Business From Scratch
Thankfully, I don’t actually have to market my business from scratch — I’ve been quite successful in the last regard over the last few years, praise the Lord.
For the sake of this example, though, let’s pretend like I *don’t* have consistent inquiries coming my way thanks to my SEO-optimized website and organic digital marketing efforts.
Let’s pretend like I’m about to market my business completely from scratch.
Here’s where we’re beginning…
I’ve decided what my business name is.
I know what I want to offer.
I have a general idea of who I want to serve and the problem I’m solving / need I’m meeting for them.
I’m on a budget, so I don’t want to spend too much money on marketing efforts — preferably zero, unless I find a resource that will teach me about marketing OR expedite the process for me.
& that’s all I’ve got.
So… I guess I should get started?
If we haven’t had the chance to *virtually* meet yet, hi! I’m Sara Noel—website copywriter and marketing mentor for creatives, copywriters, and all-around cool people. If you like my content and you want even more BTL in your life, here are a few ways you can connect with me:
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