The Portfolio Piece 005: Celeste Moore
(June 14, 2022) Meet your new fav wing-woman!
For this month's client feature, allow me to introduce you to the female version of Hitch—but better.
Celeste Moore Consulting
As a Dating and Image Consultant with 15+ years of experience helping men improve their appearance, relationships, and confidence, she's what you could call a professional wing-woman.
Like the female version of Will Smith in Hitch, she gives men the confidence they need by helping them look and feel better about themselves, so they can step out of their comfort zones and into the arms of a compatible partner.
When men work with Celeste to audit their personal image and improve their dating lives, they're not only receiving personalized support and advice—they're getting access to a transformational process that will leave them feeling less out of touch with what makes them desirable, and more in control of their future.
“From the very first call I had with Sara, I knew she would deliver what I was looking for. In fact, I was surprised that it was even more than I had imagined. She truly captured the essence of me and my business, and I was delighted by the depth of questions she asked to do so.
Without her, my website would not describe my business or portray how fabulous it is! Sara has a special gift of saying what is in our thoughts, written so beautifully. I could not have done this without her and anyone that gets to work with her is lucky!” —CELESTE MOORE
The Tip To Match: Less Is More
You don't have to have a ton of copy on your site to get results.
In fact, you probably shouldn't. More often than not, short and sweet is the way to go when it comes to writing conversion-friendly copy.
With every website copy project, I always begin with a brainstorm about the ideal client or customer that'll be reading it.
Celeste's ideal client is a high-powered, middle-aged man looking for love. Do you think he's going to spend the time to sift through paragraphs and paragraphs of copy about dating advice?
Nope. Absolutely freaking not.
The whole point of him considering hiring Celeste in the first place is so someone else can tell him what the frick to do when it comes to dating.
(Plus, men in general are impatient.)
So, when writing Celeste's site, I knew minimal was the way to go.
Not only did a minimal website fit the needs of her ideal client—it also perfectly fit Celeste's brand voice, and her vibe overall. She's a straight shooter, who says what she means and means what she says. No B.S.
Her website has everything it needs in order to maximize results (aka to get leads from rich ass men willing to pay $60K+ for Celeste to help them finally get a second date) and not a single word more.
Celeste's brand and website design was done by the extremely talented Lindsay Clarke of Mariko Studio, who so generously introduced me to Celeste.
Every project I work on with Lindsay quickly becomes a new favorite of mine, and this one was no different! Check out the live site here. :)
Hi, I’m Sara Noel—website copywriter and marketing mentor for creatives, copywriters, and all-around cool people. Thanks for reading this edition of the Tuesday Table of Contents! If you like my content and you want even more BTL in your life, here are a few ways you can connect with me:
Check out my services. I write website copy, sales pages, email sequences, blog posts, and brand messaging guides for entrepreneurs of all kinds! Maybe you’re my next favorite client. ;)
Read my blog. It’s home to everything from copywriting tips, to marketing education, to freelance advice, to portfolio-worthy projects… if you like this newsletter, you’ll love the blog. Here’s a quick roundup of my most popular posts.
Sign up for my web copy course. Actually, it’s not *only* about website copywriting—I also teach modules on copywriting basics, developing your target audience, search engine optimization, blogging, and email marketing.
Enlist me as your mentor. I have an entire in-depth blog post about my one-on-one consulting process for new and aspiring copywriters, if you’re interested in having a big-sis-style mentor to help you grow your freelance copywriting business & get results.
To get in touch with me directly, send me a DM or email firstname.lastname@example.org. Have a great day!