The 2024 P&L is here... and I'm so scared to show you
I EXCEEDED MY REVENUE GOAL BY $30K! I've been trying to surpass this number since 2022 and I FINALLY did it... so tell me: where the fuck did all my money go?!
What no one tells you about exceeding your revenue goal?
You start to get nervous you’re never gonna be able to do it again.
Every year since I started my business, I’ve earned more than the prior year.
Year 2 was doubled from Year 1, and every year after that there was a noticeable increase.
Every year I got to say “this is the most I’ve ever earned in my life!!!!!” — and every time I got to say it, I was more excited and impressed with myself than the last.
In 2024, I have officially surpassed my own (super high, honestly almost baseless) expectations of myself…
And, yeah, I feel really proud… BUT: I *also* feel rly SCURRED.
WDYM I earned 7.5x more than I used to in my corporate job? Is this real?
Also… even though the number is the biggest number I’ve ever seen in relation to my own self… it’s not exactly close to one million…
What am I gonna do?!
Guess you’ll have to keep reading to find out 👀
In this newsletter:
OUR FEBRUARY SALES CHALLENGE STARTS TODAY!
How much money I MADE in 2024 (my gross revenue numbers)
How much money I KEPT in 2024 (my net revenue numbers)
The monthly breakdown of my Profit and Loss statement